11 Web Development Trends to Expect in 2023, According to Experts & Data

HashStudioz Technologies
7 min readMar 3, 2023

Over the years, web development has proven to be indispensable to the success of any organization/business. Globalization is an important part of growing your business on the web.

In this article, we will share the top 11 trends in web development in 2023. Implementing a few of them will allow you to build modern web solutions. Business owners should also be aware of the latest trends to stay ahead of their competitors. So let’s get started without wasting any more time!

-Progressive web apps (PWA)

PWAs enable web users to access websites like native mobile applications. Essentially, this is the latest website development technology, incorporating features that were previously only available in native apps (offline access, push notifications).

Why are PWAs such a hot topic in web development? In a recent study, mobile devices accounted for 54.79% of the electronic gadget market revenue. The average American adult uses their mobile device for 2 hours and 55 minutes a day. According to Statista, by 2023, this mark is expected to reach 4 hours 23 minutes.

Due to its advantages, PWA can make your customers’ lives easier due to its security, cost-effectiveness, flexibility, ease of maintenance (compared to native apps), and user-friendliness.

User examples

  • Spotify
  • Starbucks

-Accelerated Mobile Pages (AMP)

Another trend in web development is this one. AMP aims to accelerate page functionality and retain users. PWAs and AMPs work similarly.

AMPs are simplified and convenient pages with basic features that offer a convenient experience compared to full-featured web products. Additionally, these pages are mobile-responsive and have readable content.

An AMP website shows that the internet is becoming more user-centric. Although we now have 5G internet technology, and many brands choose to develop native applications to improve user experience, the AMP plugin helps businesses save expenses on UX.

Due to this, we will see niche products competing with prominent market leaders.

-Single Page Applications (SPA)

In recent years, single-page applications have become increasingly popular. JavaScript-based web applications load a single HTML page in a user’s browser and dynamically update content as needed without reloading the page.

A single page SPA consumes less space on servers and provides users with efficient information without requiring them to navigate. By improving performance and providing a more dynamic online experience, it makes users’ work more efficient and effective.

There are several single-page applications that are widely used in the development community, including Gmail, Google Calendar, Trello, Twitter, and Google Maps.

Technology to Use

A robust framework is essential for building single-page applications. For several web applications to be interactive and rich, the architecture should be capable of handling multiple complex layers. Among the most popular frameworks for building single-page applications are:

  • React
  • Angular
  • Vue

-JavaScript Frameworks

JavaScript frameworks consist of libraries of pre-written code that developers can access when programming. Although JavaScript is not new in 2023, it is still everywhere. In the coming years, JavaScript frameworks will continue to develop as a new trend in website programming languages dominated by JavaScript.

A JavaScript framework is expected to include UI/UX, testing, and product management components. Future development will maximize JavaScript’s benefits, including immediate feedback, high efficiency, and coding simplicity. Over the years, JavaScript has evolved to become the most preferred programming language.

Some notable advantages of JavaScript Frameworks include:

  • It allows developers to write code modules without worrying about legacy browser compatibility issues.
  • A built-in HTML template makes it easy to read the data in the markup.
  • Provides component-based design, allowing content reuse.

-Internet of Things (IoT)

IoT refers to a network of internet-enabled devices that transfer data without human intervention. The trend is one of the most promising in web development today. Connecting objects to the web is no longer just science fiction in 2023. In 2025, it is predicted that there will be 30 billion Internet devices.

The Internet of Things has proven to be one of the most powerful web development trends as it fosters constant data transfer. Companies can engage their customers quickly, creating a personalized experience. IoT also facilitates advanced communication between different operational models and website layouts. It also includes various applications like cameras, sensors, signaling equipment, etc., that facilitate more efficient client service.

Benefits of IoT in Web Development

Smart ecosystems offer a wide range of benefits to businesses in mobile apps and websites.

  • The Internet of Things provides accurate results without errors or delays.
  • Protect both business and user data with powerful security technologies.
  • Boosts developer insights, helps analyze customer behavior, and improves overall user experience.

-AI-Powered Chatbots

By 2023, natural language processing, machine learning, and data retrieval methods will enable AI-enabled chatbots to become even more versatile and capable of matching user behaviors.

AI-powered chatbots not only speed up operations with text or voice chats but also improve client satisfaction. Their capabilities include accumulating information, fixing problems, answering queries promptly, and offering a smooth digital experience all around.

These chatbots are often used by competent B2C organizations rather than common chatbots. By 2023 and beyond, we anticipate more organizations will accept AI-enabled chatbots.

Finance, education, travel, and healthcare are among the industries that benefit most from chatbots.

-Dark Mode UI

The dark mode was introduced a few years ago. In Dark Mode, light-colored text appears on a black background rather than conventional black text on a light or white background.

Mobile devices and computers with Dark UI settings are available on Apple and Google. It is possible to toggle between light and dark themes. App and web users nowadays prefer dark mode UIs, while technologists prefer dark theme designs.

Dark mode UI has gained popularity among users due to its aesthetic and health benefits. It may cause migraines, eye pain, redness, and watery eyes when you surf the internet or read an eBook on a bright screen.

In contrast, dark mode users can read more easily in low light, causing less eye strain. A dark screen also helps them fall asleep quickly and relieves headaches.

Dark Mode UI benefits include:

  1. A dark mode UI enhances the user experience by being visually pleasing and stylish.
  2. Devices that are enabled in dark mode emit fewer harmful blue rays.
  3. Light-sensitive users and people with vision impairments will find it helpful.
  4. Compared to the light mode UI, it consumes less battery power, so the devices last longer.

-Cybersecurity

In the modern digital age, cybersecurity is a key trend. It is important to configure your hardware and software to protect sensitive data from cyberattacks. With the increasing use of web solutions, people need to have confidence that their personal information is safe.

Cybersecurity protects private and valuable information from unauthorized access. To combat threats that alter, delete, or destroy critical information online, cybersecurity is essential.

-Motion UI

The design of web products is part of this web development trend. In the Top Design Firms’ report, half of the customers consider the website design essential to their brand.

Designing a website is not just about fancy pictures. Design intuitive and responsive user interfaces that will delight your users.

With Motion UI, you can create customizable animated UI elements on the front-end. You can use it to create modular scrolling, background animations, and animated charts. You can use all of these elements as well as many others to express your unique style and captivate your users. In progressive web app development, motion UI is even more useful.

In addition, Motion UI boosts your web app’s search engine rankings. By simplifying and speeding up the UI design process, Motion UI is one of the most important modern trends in web application development.

Using Motion UI properly will boost your website’s conversion rate easily when you use it correctly in your design.

According to Chartbeat research, your website readers have less than 15 seconds to capture their attention. For each web development company, Motion UI is a great way to accomplish this task.

-WebAssembly

Performance is the first thing to consider when developing a web application. JavaScript limitations now make heavy calculations slow. It significantly worsens the user experience.

WebAssembly is becoming increasingly popular for this reason. In this technology, the bytecode can be compiled from any programming language and run in a browser.

The WebAssembly standard specifies an open binary code format for executable programs, a textual assembly language for easily integrating them with host environments, and an interface for facilitating interactions between such programs.

Advantages:

  • Regardless of the programming language and platform, it works
  • Hardware-independent
  • Fast execution of code
  • Ensure a high level of security.

Speed, a small footprint, and cross-platform scripting are the three keys. Modern web development relies on all three of these components. Therefore, a lion’s share of web development cases today use WebAssembly.

-Push Notifications

Consumers interact with more touch points today, so you should add push notifications to your mobile apps and websites. A push notification is a short message that appears on a computer or phone, prompting a user to take action.

Businesses’ websites can reach more customers by using push notifications. The trend is one of the most significant in web development. The two types of push notifications are web browsers and mobile apps. Your web application can use them to provide users with information, such as new blog posts and products they wish were back in stock.

IZooto, Push Engage, Onesignal, VWO Engage, Webpushr, WonderPush, and Pushassist are some tools for creating push notifications.

Conclusion

There will be many advancements in the field of web development in 2023. We have discussed the most important future trends in this blog. In the future, these trends will shape web experiences. For your website ranking to improve and achieve new heights, you need to stay on top of these trends. By embracing them, you can gain an edge over your competitors and grow your business.

HashStudioz Technologies Inc. is a top web application development company with years of experience. Our clients benefit from our world-class web application development services. Our expert teams of web developers stay up-to-date on the latest trends in order to provide web application development solutions. We can help you adopt these trends in your website development endeavor if you are looking for guidance.

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HashStudioz Technologies

HashStudioz is a leading product development company focussed on IoT, cloud, blockchain and Travel-based Solutions.